Webinar: Data analytics and ROI – has this been one of the silver linings of Covid 19?


6th October 2020

Our BD Director Holly Gavaghan joins Tracey Rodgers, Head of Client Intelligence at Harney Westwood & Riegels LLP, to discuss the impact of COVID-19 on marketing and business development, with a particular focus on data analytics. They will consider whether virtual BD is more effective than physical BD activities from a ROI perspective and, if so, what this means for the future.

In this session Holly and Tracey will discuss the following areas:-

  •  What changes have we all seen in MBD over the past 6 months and what has the impact been.
  •  Is virtual BD more effective? Do we have the figures to demonstrate the value of virtual vs actual BD activities
  •  Barriers to accessing the information that enables MBD to make those decisions
  •  What does the future look like if the ROI supports a virtual world, what are the bigger benefits and risks?

PSMG are hosting this event on 6 October from 12-1pm UK time.

Please click here to book your place.

Event price: £95 + VAT . Members receive a 50% saving on the full price and pay £49 + VAT

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