Webinar: Data analytics and ROI – has this been one of the silver linings of Covid 19?
Our BD Director Holly Gavaghan joins Tracey Rodgers, Head of Client Intelligence at Harney Westwood & Riegels LLP, to discuss the impact of COVID-19 on marketing and business development, with a particular focus on data analytics. They will consider whether virtual BD is more effective than physical BD activities from a ROI perspective and, if so, what this means for the future.
In this session Holly and Tracey will discuss the following areas:-
- What changes have we all seen in MBD over the past 6 months and what has the impact been.
- Is virtual BD more effective? Do we have the figures to demonstrate the value of virtual vs actual BD activities
- Barriers to accessing the information that enables MBD to make those decisions
- What does the future look like if the ROI supports a virtual world, what are the bigger benefits and risks?
PSMG are hosting this event on 6 October from 12-1pm UK time.
Please click here to book your place.
Event price: £95 + VAT . Members receive a 50% saving on the full price and pay £49 + VAT